SEO, quite simply, involves designing your website to improve its ranking in organic search results on search engine results pages (SERPs). Optimizing for terms that your target audience will use to search, you will drive relevant traffic to your site that has a better conversion rate.
There is a countless amount of SEO factors which effect rankings however this is not bedtime reading so I won’t bore you to sleep. Here is 5 SEO basics that you can act on today…
1. Improve the speed of your website
The speed of a page plays an important role in determining your SEO ranking of a site on SERPS. Nobody wants to visit a site that takes ages to load a single web page, and search engines are mindful of that. Infact research has shown it takes as little as 2.5 seconds response time that users start dropping off a site. This is why people, and consequently the search engines, will ignore tedious, slow loading websites.
2. Start Blogging!
Before i met my girlfriend i thought blogging was just for people to share information, however she showed me that there is a purpose that all businesses can benefit from.
Blogging lets you cover topics that may be slightly outside of your target market however still remain relevant to your market, resulting in a wider range of keywords your site contains meaning a larger audience which otherwise you may never gain. This audience may never lead to making a sale however some may and having a larger audience coming to your website is never a bad thing.
If your site has a blog function use it and post regularly. If your site doesn’t have a blog function, its worth contacting the web developer of your website and asking if it is possible to get one installed. Search engines prioritise sites that it sees are regularly updated with fresh content.
3. Optimise Your Images
It’s important to optimise your images too. Pay attention to what image files on your site are named, and give them brief but descriptive names with words separated by dashes, such as “seo-factors.jpg” so they’re easily readable by search engines. Also look at the “alt text” of each image which although search engines can’t see images it can read them via the alt text.
A website’s loading speed is also one of the factors that Google uses to rank pages, and the smaller the file sizes of your images, the faster your site will load. Huge image files can drag the page-load time of your site down and directly affect your rankings on search engines, so be sure to resize them before you upload.
4. Mobile First
Up until recently, Google primarily viewed web pages through the eyes of a desktop user, treating mobile pages as important, but secondary to those desktop pages. With 80% of users now viewing websites on mobile devices a number which will continue to grow you can understand why a different approach is now being taken. Google is treating the mobile versions of each page as the primary page to index, with desktop versions being secondary.
What does Google count as mobile friendly? The simple definition is any webpage that views “correctly” on a mobile device. This includes:
- Content not sized to viewport
- Small font size
- Touch elements too close
One of my favourite and easiest tools to check if a website is mobile responsive https://search.google.com/test/mobile-friendly.
5. Integrate web analytics
Once your SEO goals have been determined, you can search for the best software that can help you record the performances of your site and actions of your web visitors on your site on a regular basis.
There are plenty of reliable tools such as Google Analytics and Google Webmaster that can track your site’s search performance along with numerous testing tools if something goes wrong.
These are some of the great SEO tips that you must follow if you want to improve the SERP (search engine results page) ranking of your site and get some healthy organic traffic to your website.
SEO is all about getting visibility for your site and your organisation, but it’s just as important to impress people once they reach your site. If you have everything as optimised as it can be, but your site’s design and content doesn’t engage people once they turn up; it’s unlikely that you’ll see the benefit of your hard optimisation work. Search optimisation may bring people to your site, but it’s up to you to draw them in further once they’re there.